Responsive Website design

A responsive web design is a specific way for approaching web design that ensures a site works across a variety of devices and screen sizes, from desktop and laptop computers to tablets and smartphones. Content is resized and rearranged to best fit the type of device for the best usability. As the world moves more steadily toward its reliance on a variety of different devices, it becomes paramount for businesses to invest in responsive web design service while designing their websites. This can be done internally, or they can hire an external responsive website developer who may have a more specialized skill set.

How does this sort of design affect the user experience? It greatly increases readability and clickability on the site, ensuring the average user will stick around longer and actually use the features at their disposal. Sites that aren’t responsive are difficult or impossible to use on a smaller screen, the copy appearing too small and difficult to parse when enlarged and the design often breaking in inconvenient places. Studies show that responsive websites retain visitors’ attention better than non-responsive sites. If a user can’t easily navigate your homepage and find what they’re looking for quickly, they’ll leave and take their business to a competitor.